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Based on the US statistics,more than 90% of people, between the age of 15 to 65 send 102.6 trillion emails annually
and a 126.7 trillion email are expected to be sent by the year 2022.
Thanks to the increasing use of smart phones, almost all of us check our emails,
first thing in the morning and then more than 20 times during the day.
Another startling fact is that email reaches about 85% of the people you send it to in comparison to social media
which sends tons of notifications per day which mostly get ignored and unopened.
And as I said that people still like emails, I also mean that they use emails for finding deals and for shopping.
According to MarketingSherpa, roughly 60% of people subscribe to a brand’s list to receive promotional messages
about deals and only 20% follow brands on any social media.
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